Tamannaah Bhatia is the first-ever brand ambassador for the skincare brand in India.
October 30, 2023: Underscoring the increasing global influence of the Japanese beauty and cosmetics powerhouse Shiseido, the company, in partnership with its Indian distributor, Baccarose Perfumes & Beauty Products Pvt. Ltd., has named Tamannaah Bhatia as the first brand ambassador for the brand’s skincare range in India.
This appointment marks a significant milestone in Ms. Bhatia's career as well, establishing her as the first Indian brand ambassador for Shiseido, and solidifying her status as a versatile and cherished Bollywood luminary.
As per the brand, she epitomizes their core principles of grace, originality, and inventiveness. Her innate beauty harmoniously intertwines with her remarkable aptitude for seamlessly transitioning across diverse roles and fashion genres, rendering her the quintessential selection as SHISEIDO's brand ambassador in India.
Speaking on the partnership, the actress said, "Shiseido’s commitment to innovation, quality, and celebrating individuality resonates with me on a personal level. I believe that beauty is not just about external appearance, but also about feeling confident and empowered in your own skin."
Further making in-roads in India, Baccarose has also launched Shiseido's first standalone boutique store in India, located at Inorbit Mall, Malad, Mumbai. "We are excited to introduce Shiseido's world-class beauty products to the vibrant and diverse market in India," said Nicolas Baudonnet, Vice President, Fragrance and Cosmetics division, Shiseido Asia Pacific. "Our brand has a rich heritage of over 150 years, and we are delighted to bring our expertise and innovative products to Indian consumers."
Expect to explore Shiseido's extensive range of skincare and makeup products. The store features trained beauty consultants who provide personalized consultations, enabling you to discover products tailored to your individual needs and preferences.
The store also offers the Skin Visualizer—a touch-free device that instantly measures and visualizes the current condition of beauty circulation. Once it measures and images the condition of beauty circulation in an individual’s skin, personalized beauty advice is provided. Developed through many years of research by Shiseido, the device is designed to help bring beauty out from the skin's foundation, rather than merely solving problems on the surface.
- By Pritha Debroy