Jaeger-LeCoultre supports charity at Venice Film Festival
August 5, 2011: The Reverso was created in 1931 upon the request of British officers based in India who wanted a watch that could withstand hard blows during polo matches. Today, in 2011, Reverso celebrates its 80th anniversary, and, on the occasion of the 68th Venice Film Festival, Jaeger-LeCoultre decided to carry on further its concept of protecting the movement which is at the heart of the mechanical watch and rendering importance to it by supporting a charitable action: Reverso for Emergency, Jaeger-LeCoultre Helps the Salam Centre.
The Film Festival lasts for ten starry nights, and, thanks to the support of the celebrities who will walk the red carpet, Jaeger-LeCoultre will be financing ten operations at the Salam Centre, the centre for heart surgery opened by “Emergency” Association in Khartoum, Sudan, for children and adults suffering from heart diseases. Since 2007, the Salam Centre has been offering highly specialized assistance to patients suffering from cardiac pathologies who would not otherwise get a chance to be operated free of charge.
This special Reverso has the symbol of the Salam Centre in lacquer: a red heart. This important project will be celebrated with an exclusive event on September 1, 2011.