Jaeger-LeCoultre opens its first New York flagship
March 24, 2015: Following Beverly Hills, Boca Raton, Las Vegas, Costa Mesa, Palm Beach, Aventura and Miami Design District, Jaeger-LeCoultre has opened its first New York flagship, located at 701 Madison Avenue.
A 700-square-foot area in the heart of Manhattan is devoted to timepieces from the Manufacture, amid a revamped interior design pervaded by a sense of discreet luxury, serene intimacy and modern refinement.
Echoing the 1,249 calibres created by the watchmaker since 1833, an entire wall of watch movements is on show at ground-floor level, symbolizing the diversity of expertise cultivated by Jaeger-LeCoultre, from the world’s smallest mechanical movement, the Jaeger-LeCoultre Calibre 101, to the most complicated mechanisms housing over 1,400 parts.
A first area presents horological icons and latest collections of Jaeger-LeCoultre, such as the Reverso, the Rendez- Vous, the Master, the Geophysic, the Duomètre, and the Deep Sea lines. Grand Complications and High Jewellery pieces, epitomizing artistic crafts such as gem-setting, enamelling, engraving, and mastery of horological complications, are also be showcased in this venue, as well as the Atmos clocks. The upper floor of the boutique is entirely reserved for a Jaeger-LeCoultre watchmaker who will handle maintenance, repairs and other interventions and ultimately share his passion.
“Jaeger- LeCoultre has experienced rapid growth in the United States over the last few years powered by a targeted retail expansion and a highly qualitative wholesale network. For a while now we have been looking for a space in New York to serve our clients whether locals or tourists. We have found at 701 Madison the perfect home for Jaeger-LeCoultre, one that allows us to showcase the mastery of our Manufacture, the diversity and depth of our watch collection and share our love and dedication to our craft with our clients and collectors,” Jaeger-LeCoultre President Philippe Bonay said.
Coordinates: 701 Madison Avenue (between 62nd and 63rd street) New York, NY