Jaeger-LeCoultre live from the 67th Venice International Film Festival
2010: Jaeger-LeCoultre, luxury watch manufacturer, has been a special partner of the Venice International Film Festival, the Mostra, since 2005. This year also, the red carpet at this glamorous event in the world of film sparkles with exceptional creations from the watchmaker in the Vallee de Joux. From September 1-11, 2010, several unique timepieces were unveiled at the Mostra . Fans and owners of Jaeger-LeCoultre enjoyed exclusive access to the events, thanks to unprecedented multimedia coverage online.
Jaeger-LeCoultre has been featuring unprecedented live coverage, straight from the Mostra. Highlights of this special coverage included the celebration of Métiers d'Art of two exceptional timepieces, the Rose Blanche (which premiered on the elegant wrist of Margaret Made at the opening night of the Mostra on September 1); and the Master Grande Tradition Grande Complication which was unveiled at the Jaeger-LeCoultre Night on September 7.
Jaeger-LeCoultre's facebook page gave exclusive access to the Mostra via a dedicated 'Mostra' tab, containing all the day's photos and video coverage. News updates were also broadcasted all day on YouTube and, for the first time, on Twitter through @jaegerlecoultre.