Jaeger-LeCoultre inaugurates second boutique in Singapore
March 5, 2015: Jaeger-LeCoultre has launched its second boutique in Singapore, at the Ion Orchard mall, which has become the "centre of gravity" in the retail scene.
Daniel Riedo, Jaeger-LeCoultre CEO cut the ribbon with long-time friend of the brand Kit Chan, His Excellency Swiss ambassador Thomas Kupfer, CEO of Orchard Turn Developments Mr Chris Chong and Managing Director of Jaeger-LeCoultre for South East Asia and Australia Alexis de Laporte. Following the ceremony, Jaeger-LeCoultre presented an exhibition paying tribute to astronomy at ION Art Gallery. Premiering in Singapore this exhibition reveals the new creations of the Manufacture including the Duomètre Sphérotourbillon Moon, the Rendez-Vous Moon and also historical models from Jaeger-LeCoultre Heritage Collection.
The new boutique provides a setting for distinctive discoveries from High complication and High Jewellery collections, to exceptional pieces from Jaeger-LeCoultre heritage, through close-up looks at artistic crafts and skills exercised within the Manufacture. In reference to the historical roots of the Manufacture, Art Deco is reinterpreted through discreet reminders of the brand’s aesthetic identity codes, such as the famous gadroons on the Reverso. Illustrating the 1,249 calibres created by the Manufacture over more than180 years, this flagship is also the first Jaeger-LeCoultre boutique in the South East Asia region to feature a wall of watch movements symbolising the diversity of expertise cultivated by the Maison.
This new boutique is intended to be a place brimming with life and passion, where specialists will handle maintenance, repairs and other interventions on any watches with which they may be entrusted.