Jaeger-LeCoultre celebrates Reverso's 80 years with China tour
October 2011: In celebration of the 80th Anniversary of the Reverso, a collection of antique Reverso watches, classic and new models, is being demonstrated through an exhibition tour in six major cities in China: Shenyang, Dalian, Shenzhen, Hangzhou, Ningbo and Shanghai. The Reverso exhibition tour made its debut in August and will last till December.
As a tribute to China, Jaeger-LeCoultre has also launched a personalized watch for Reverso 80th anniversary exhibition tour: the Grande Reverso Ultra Thin with a dragon pattern engraved on the back. The dragon, as a mascot in Chinese culture, represents the aura of the heaven and earth and the essence of all things. The dragon is said to bring good luck to the owner of the watch.
During the four-month tour, watch enthusiasts will be able to view Jaeger-LeCoultre's fine watchmaking and experience Reverso's 80 years of excellence