InterContinental Hotels Group partners with Pernod Ricard to celebrate 150 years of Cocktail Mixology
March 5, 2015: InterContinental Hotels Group has partnered with Pernod Ricard to launch its BAR150 programme, celebrating 150 years of mixology, which sees its hotel bars serve up an exciting new menu of signature cocktails, complemented by a range of appetising bar snacks.
The programme has been launched across IHG’s managed InterContinental, Crowne Plaza and Holiday Inn hotels and resorts throughout its Asia, Middle East and Africa (AMEA) region. Under the partnership, Pernod Ricard has designed a series of popular cocktails for IHG hotels based on its rich brand portfolio, which includes Aperitif, Whisky, Scotch Whisky, Cognac, Gin, Vodka, Rum and other liqueurs.
Phil Broad, Vice President, Food & Beverage, AMEA, IHG, said, “Around 150 years ago the first cocktail recipe appeared in print, kick-starting a mixology movement that continues to go from strength to strength. There’s so much history and heritage behind the region’s most loved cocktails so we are celebrating the best of these with BAR150 - from the Mint Julep which was popularised at what is now InterContinental The Willard Washington DC, to the Mojito, which can trace its history back to the explorer, Sir Francis Drake.”
The refreshed cocktail menus are accompanied by a revamp of the hotels’ bar snack menus too. The menus are tailored by hotel brand, with InterContinental, Crowne Plaza and Holiday Inn hotels and resorts offering their own unique dishes, created by top chefs.