Indian luxury brand Zoya reiterates the beauty of forests in its new collection ‘Rooted’


Design maven Gauri Khan virtually launched the sophisticated, festive jewelry collection by luxury diamond boutique Zoya

September 30, 2020: Zoya, the exquisite diamond boutique from the House of Tatas, introduced its new collection, Rooted — an exquisite lineup of over 45 pieces for the modern sophisticate. The stellar collection was launched virtually by celebrated designer Gauri Khan along with Ajoy Chawla, CEO of Titan’s Jewellery Division, and Titan’s Chief Design Officer, Revathi Kant. 

Rooted Jewelry Collection Zoya Emeralds Diamonds

The collection draws inspiration from the inner strength of the feminine spirit along with the exotic rainforests of the world while keeping with Zoya’s fine design and intricate craftsmanship. The rainforest, with its self-sufficient mechanisms and immense strength, mirrors the Zoya woman’s inner resilience. 

Rooted Jewelry Collection Zoya Scarlet Mackaw

Revathi Kant, Titan’s Chief Design Officer said, “This is the first time Zoya is presenting a collection with carved stones, and the craftsmanship is masterful with intelligent design and construction that is visible in the strategic juxtaposition of colours, the lustrous play of light and shadows and the unexpected hints of movement that together unite to offer a poetic spin on revered classics.” 

Rooted Jewelry Collection Zoya Royal Flycatcher

The rainforest motifs in the line-up range from clusters of flowers, meticulously recreated to mirror the intricacy of the original, to exotic birds — their majestic plumage perched upon pendants and fluttering from earrings. The rainforest is further brought out by colourful gemstones including emeralds, sapphires, tanzanites, tourmalines, pink opals, rose quartz, peridots, rock crystals, iolites, turquoises and chrysoprase. 

Rooted Jewelry Collection Zoya Light of the Rainforest

The myriad cuts display the breadth of Zoya’s artistry, ranging from custom cut carved stones and cabochons to beads and faceted stones. The textural elements and colour gradation employed in specific pieces are guaranteed to inspire dreams of an endless summer. The versatile collection is perfect for an intimate wedding, a garden brunch or a quiet cocktail evening with loved ones.

Rooted Jewelry Collection Zoya Dew Drops

Commenting on the collection, Gauri Khan says, “The beauty and strength of a rainforest is meticulously brought alive in Zoya’s Rooted, with unparalleled craftsmanship, vibrant gems with intricate carving, making pieces that really stand out. The whole rainforest imagery is a lovely reminder that moments, both big and small, should be celebrated.” 

Rooted Jewelry Collection Zoya Sapphire diamonds

The collection can be viewed online on Zoya.in or in the Zoya stores in Delhi, Mumbai and Bangalore.

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