For their first ever digital event, Blenders Pride Fashion Tour collaborated with celebrated Indian couturier Tarun Tahiliani who marks 25 years in the fashion industry
September 16, 2020: Tarun Tahiliani opened the first ever digital edition of the Blenders Pride Fashion Tour by showcasing his collection ‘Infinite - My Design, My Pride’. The Blenders Pride Fashion Tour has set a benchmark for the Indian fashion industry. Evolving from conventional runway shows, fashion festivals to now a virtual show, this collaboration with Mr. Tahiliani is a unique narrative of his 25 years of inspiration and creativity.
The evening depicted elements of Pride in his craft and heritage, being modern and having ‘Stream of Consciousness’ as an entity. Encapsulating glitz and glamour through an on-ground set up, the striking digital experience unveiled the idea of ‘INFINITE’ possibilities in one’s life by setting an example for everyone to follow.
A theatrical representation of fashion in a grand set designed by the veteran designer himself, 25 muses donned 25 stunning looks, both in menswear and womenswear, showcasing his 25 year long journey. The show was an immersive experience with modern Indian pieces of clothing fully accessorized with modern-day versions of chotis, bindis and more, adding a touch of historical opulence to a more contemporary notion.
Speaking on the unique digital premiere, Ishwindar Singh, GM Marketing, Pernod Ricard India, said, “Blenders Pride Fashion Tour has been bringing alive unique experiences for over 15 years in the fashion and style landscape. We’ve had a long and special journey with Tarun, and today, as he celebrates 25 years in the industry, we’re equally excited for our consumers to experience this show from the comfort of their homes. The journey of ‘Pride’ that we set off on over the last two years continues to take center stage this year as well, bringing alive a distinct expression of ‘My Identity, My Pride’.
Weaving a seamless story around ‘My Identity, My Pride’, Mr. Tahiliani said, ‘There is nothing more important than one’s identity, an expression that defines you as being distinct from the world. This collaboration is a celebration of my journey and the myriad and varied influences that have inspired its course over the years. I take immense pride in expressing who I am and where I stand today, and in my association with Blenders Pride Fashion Tour 2020, because it gives me the opportunity to celebrate my identity with Pride.”
The extraordinary digital show which was live streamed on September 10, 2020 can be viewed here.