Indian designer Anita Dongre inaugurates new flagship store
January 4, 2017: Making its mark in the couture capital of India, New Delhi, Indian designer Anita Dongre has launched her flagship store. Spanning 10,000 square feet, this is her largest store in India.
Inspired by nature, the space strives to bring a sense of green within. The aroma of freshly brewed herbal tea, infused mint, lemongrass and ginger – organically grown in the store’s terrace garden, served at the store makes for a truly warm welcome.
A beautiful, hand-carved marble fountain and the signature scent of jasmine with rose instantly bring the feel of Rajasthan in the store. The grand entrance, painted in dark rose is highlighted by hand-painted murals depicting flora and fauna.
Thirty intricately hand-painted paintings made in the Pichwai style adorn the walls, giving a strong presence to each room. These paintings were custom-commissioned for the store and each room follows an animal theme, such as elephants, peacocks, tiger. The pure indulgence in art is evident on every wall – from the gold hand-block printed walls of the trial rooms, the Rag Ragini series of miniature paintings behind the traditional jhoola, to the intricate stone-carved screens and portraits of Indian royalty.
Adding a personal touch to the store, it hosts interesting brass artefacts from Ms Dongre’s travel memorabilia. The brand's pret line on the ground floor is curated across seven rooms. The men's pretwear showcases a combination of bandis. kurtas, shirts and linen trousers. The brand also offers a range of accessories like pocket squares, cufflinks and non-leather shoes in black, brown and beige.
Every section opens with beautiful curved arches, maintaining a regal feel through the store. Every sight and every step lands on a masterpiece. Even the floor showcases eight different inlayed geometric patterns of hand-cut marble work. The plush-looking pillars have a Mughal trellis design created with fine hand done thikri work.
The dark rose wall along the flight of stairs, leading up for bespoke bridal services, shines brilliantly with silver panels of Udaipur's famed thikri work. Exclusive for bridal services, this section also is curated across seven regal rooms - three for grooms and three for brides and one room for Pinkcity jewelry.
Groomswear includes traditional sherwanis, bandhgalas, embroidered bandis, embroidered kurtas, saafas, dupattas and embroidered, non-leather shoes. Bespoke services are available to both brides and grooms.
Coordinates: H-05/12, Kalka Das Marg, Behind Qutub Minar, Seth Sarai, Mehrauli, New Delhi, India