Indian brand AM:PM launches its first couture line
October 4, 2016: Established in 2002 as a luxury-prêt offering, Indian brand AM:PM is now launching its first couture line, called ‘Zivar’.
An ancient metal handicraft that originated in Persia and flourished in the 14th century under the rule of the Bahamani Sultans, Bidriware is at the inspiration of Ankur & Priyanka Modi’s first signature collection.
The craft uses a deep black alloy of zinc and copper, which is beautifully inlaid with pure silver to create stunning patterns on various silhouettes of furniture, showpieces and jewelry.
Taking the essence of this rich craft, 20 unique pieces have been created by the designers. The collection includes a selection of flowing ensembles consisting of long jackets, capes, gowns, skirts, draped saris, dhotis, anarkalis and lehengas.
Each piece is made with luxurious fabrics like organza, velvet, types of silk and weaves laced with threads of silver & gold.
A multitude of techniques have been used on the garments including heritage crafts like mukaish and zardozi. Intricate pearls have been sewn into garments, painstakingly embroidered by hand.