Inaugural Swarovski Elements Jewellery Design awards hosted
November 25, 2010: Swarovski Elements, the world’s leading producer of cut crystal for jewellery, fashion and interiors, presented the inaugural Swarovski Elements Jewellery design awards in New Delhi at The Olive, Qutab. The design awards drew an enthusiastic response from over 500 entries including jewellery designers, couture designers, prestigious Indian jewellery brands, design students and master craftsmen. Prerna Dhawan was the winner of first Swarovski Elements Jewellery design awards.
The 40 most creative jewellery designs submitted were developed into actual jewellery pieces made with Swarovski Elements. A further short list of 20 pieces based on originality, innovation and quality of manufacturing were presented at the awards evening via a ramp show.
The stunning jewellery pieces sculpted for the awards were then presented by models dressed in ensembles by designers Shantanu-Nikhil at a glittering ceremony. Judging the winning designs were designers Farah Khan Ali, JJ Valaya, Rohit Bal, Suneet Verma, Tarun Tahiliani, Michael Boy, Rakesh Kumar (Executive Director, Export Promotion Council of Handicrafts), Dr. Rajendra Bhola (senior representative of Gems and Jewellery Export Promotion Council of India), Nonita Kalra (Editor, Elle), Nina Haridas (Editor, Marie Claire), Preetika Mathew Sahay (Associate Editor, Harpers Bazaar) and Ambika Anand (Anchor Editor, NDTV Good Times).
The winner and first runner up of this award were honoured with a visit to the Swarovski Headquarters in Wattens, Austria for a jewellery trend and application technique workshop and a visit to the Crystal Worlds museum.