IWC Schaffhausen launches the new Portofino Midsize collection
October 17, 2014: IWC Schaffhausen has launched some its Portofino models in a new midsize avatar, making them more attractive to watch lovers who prefer a slightly smaller timepiece. With the Portofino Midsize Automatic Moon Phase and the Portofino Midsize Automatic Day & Night, two radiant 37-millimetre beauties are available in seven different versions. Ten different Portofino Midsize Automatic models with 37-millimetre cases will be launched in 2014, available with or without a diamond-set bezel. Three Portofino Automatic versions featuring 40-millimetre cases set with precious stones round off the dazzling display.
Georges Kern, CEO of IWC Schaffhausen, explains the thinking behind the new 2014 Portofino collection: “IWC has established itself as a global brand, and therefore keeps a close eye on what people are wearing when it comes to watches and jewellery, on what trends are developing. What we are currently observing is an increasing worldwide demand for watches set with diamonds. With the Midsize collection, we are making this successful, classic watch line more interesting for customers with slimmer wrists.”
In 2014, photographer Peter Lindbergh created an impressive series of pictures exclusively to mark the launch of the new Portofino Midsize collection, featuring well-known celebrities in the picturesque Italian harbour town of Portofino. Mr Lindbergh chose to do the shoot in black and white. The leading roles were filled by Cate Blanchett, Emily Blunt, Zhou Xun, Ewan McGregor and Christoph Waltz. Supermodels Karolina Kurkova and Adriana Lima added a touch of allure to the event in some breathtaking fashion shots. The exclusive collection of photographs will travel the world as an exhibition entitled “Timeless Portofino” to mark the launch of the Portofino Midsize watches. First stops in 2014 are the IWC events scheduled for the Zurich Film Festival, the Watches & Wonders watch fair in Hong Kong, the London Film Festival, Art Basel in Miami and an exclusive occasion in Dubai.
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