Hunt the Jungles!


Two brands have scoured forests and mines to discover natural and rare materials to provide their customers with a new experience. House of Raro and Lindberg, both know that uniqueness is what sets a product apart, and that is the self-assigned goal they work towards.

By: Soumya Jain

Posted on: December 10, 2011

Two brands have scoured forests and mines to discover natural and rare materials to provide their customers with a new experience. House of Raro and Lindberg, both know that uniqueness is what sets a product apart, and that is the self-assigned goal they work towards.

Exotic and novel materials seem to be the flavour of the season. And surely it’s quite expected. India is done to death with leather and the usual materials. It’s time to experiment and dazzle everyone with sophisticated tastes and uber-luxury ideas. Our attention was captured by two such brands which are making an effort to break barriers.

Exotic opulence
Indian-born interior decoration brand House of Raro recently launched its store in DLF Emporio, New Delhi, while showcasing its Penthouse and Palaces Collection. As I entered the store, my attention was arrested by a large oval table. Apart from the flawless finish, the unique aspect of the table was the black African ebony wood which was used like a lace around the table. It might look ordinary, but it’s a very difficult wood to carve. “African ebony wood is actually used to cut very hard materials. Therefore, it’s an immense task to carve this wood itself for which we have to use steel tools. Acquiring this wood was another challenge. We managed to get it at the last auction held for this wood a long time back!” said Ms Rajeeta Gupta, Partner, House of Raro. This illustrious piece of furniture costs INR 24 lakhs!

From the two centuries old heirloom African ebony wood to crocodile and stingray skins, lapis lazuli, sterling silver, 24-karat gold leaf, semi precious stones, rich leathers and silk chenille – House of Raro use these resources to make various articles of furniture opulent. Only Hermes fabrics are used for furnishing needs. “Raro is Italian for rare. Thus, it is our constant endeavour to present our customers with a unique product every time,” said Ms Gupta.

The Palace Collection, which was displayed stunningly using Venetian mirrors and an exquisite chandelier, sparkled us all completely. Apart from the seating arrangement, the area also showcased some well-crafted bars, again made with ebony wood, and well-shaped glassware.

House of Raro, which has been quite understated, prides itself on its bespoke, customised service. “All this indulgence is exciting as we work closely with our clients, getting inputs on materials and finishes. So it ends up being a one-off piece and it’s their baby too…and usually there is nothing minimal about such unique commissions,” explains Ms Rolly Gupta, Partner, House of Raro.

Sparkling eyes
The other brand which had us startled again is Lindberg, makers of light, yet strong, classic, elegant eyewear, from Denmark.

One of Lindberg’s strongest competencies is rimless frames. They have also created a new series of elegant titanium plate temples which are combined with a series of new lens shapes to make new and appealing models. Titanium makes the frames very light, yet equally strong as well – also helping in creating frames without screws, welds and rivets.

The Precious collection, however, is what caught our undivided attention again. The collection features unique combinations of 18-carat solid gold, platinum and exclusive pink diamonds, along with unusual and distinctive natural materials like water buffalo horn, musk ox horn from Greenland and mammoth tusk from Siberia. The pink diamonds were procured in an auction from the Argyle mine in Australia. Been one of the rare places to produce these naturally pink coloured diamonds, the auctions happen very rarely. And Lindberg managed to buy 50 diamonds recently.

Even the gold used in the Precious collection has a story of special creation behind it. The raw ore is mined at Nalunaq Gold Mine in Greenland – one of the world’s smallest mines. The ore is then shipped to Spain where it is refined to make pure 24 carat gold. The pure gold ingots are then melted in Germany where they are alloyed, pulled or rolled into gold wires or plates as per Lindberg’s instructions. In fact, Lindberg has the exclusive world rights to use this Greenlandic gold as wire and plate for manufacturing spectacle frames.

The most expensive piece in the collection is The Eye which has sports 18 princess cut diamonds and one rose-cut diamond centerpiece – worth a very deserving INR 1 crore.

Lindberg has been sported by many celebrities and members of European royal families. However, Lindberg is mostly proud of the royal warrant that it was granted by the Danish court. Her Majesty Queen Margrethe II, the Prince Consort and other members of the
Danish royal family, are often seen with Lindberg eyewear.

Since making light frames is an inherent characteristic of Lindberg, their Precious collection is also not heavy even though they use gold and platinum – owing to their minimalist design. In the true Danish spirit, Lindberg believes in classy, simple designs, nothing over-the-top, and straight lines. Each frame is handmade and individually customized to meet the preferences of particular customer. Made of titanium, the optician makes sure to fit the lens perfectly by reshaping it on the wearers face so that it doesn’t slide off or pinch the nose.

It’s time to makeover your home and strut proudly in simple, yet dazzling eyewear, which you can be proud to say is made for you, and you only…

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