Hugo Boss and Genesis Luxury announce new partnership in India
February 9, 2016: Luxury brand Hugo Boss has partnered with Genesis Luxury to head its Indian business.
The brand has trusted its two Indian stores under the management of Genesis Luxury, which takes over from Dubai- based BinHendi Enterprises.
Located at DFL Emporio in New Delhi and at The Palladium in Mumbai, the stores will undergo a renovation in the summer of 2016 that will revamp the interior to mark the new partnership.
The German fashion house, which offers luxury men’s, women’s and kid’s apparel among a range of fragrances and accessories, is the latest addition to Genesis’s extensive portfolio. Since its launch in 2008, Genesis Luxury has established itself on the India high-end market, representing labels in the ranks of Bottega Veneta, Giorgio Armani and Canali, among many others.