Hublot becomes the official watchmaking partner of Ferrari
November 8, 2011: Hublot has become the watchmaking partner of Ferrari through a comprehensive agreement covering all the activities of Ferrari and Hublot, both in terms of brand image and the commercial activities of both companies.
Since it is a genuine exchange between the two brands, a pooling of resources and information, a win-win agreement, was announced on November 5, 2011 jointly by Jean-Claude Biver, CEO of Hublot and Luca Cordero di Montezemolo, President of Ferrari SpA, at the Mugello international circuit near Florence, the theatre of the Ferrari World Finals, the traditional event rounding off the Prancing Stallion's sports season.
Hublot has become the exclusive watchmaking partner in the full range of Ferrari's activities for the legions Official Watch of Ferrari, Official Timekeeper of Ferrari, Official Timekeeper of Scuderia Ferrari, Official Watch of Scuderia Ferrari, Official Timekeeper of the Ferrari Challenge, and partners in Ferrari special events. And it was all kicked off at the world finals, soon to be followed by operations in emerging markets such as China and the Middle East.
Mr Montezemolo commented, “Exclusivity, technology, passion, style - Hublot and Ferrari share many core values - and this new partnership between two such highly prestigious brands is an important milestone for both." Mr Biver reiterated the same thoughts as he said, “This collaboration, rich in a host of synergies, gives Hublot a massive boost along the road.".