August 7, 2017: Gucci has collaborated with Harrods to create a new exclusive experience for its’ customers. London’s most iconic store will be taken over and turned into Gucci’s enchanted garden for the month of August. The sixteen windows facing Brompton Road, as well as interior installations, will bring two exclusive Gucci stories to life – the launch of the first fragrance under the new creative direction, Gucci Bloom, and the arrival of the House DIY program. Inside, the Beauty Hall has been customized with a dedicated installation displaying the campaign and the perfume. Harrods customers will be able to preview the new perfume for women, Bloom, which features jasmine, tuberose and Rangoon creeper, symbolic scents of the Gucci Garden. The Gucci DIY area will be equipped with decorative patches including the Harrods-exclusive butterfly motifs in different colors. The collaboration also extends to limited-edition Gucci ready-to- wear collection designed for Harrods. A variety of accessories have also been exclusively created for the store, including a version of the Lilith handbag, with patches, and mini Dionysus and Sylvie bags in a multitude of colors. There are also floral-print kimono tops and trousers, Ace sneakers for men and women with specially-designed patches, women’s jewelry pieces, and childrenswear dresses for girls. Four styles of Gucci eyewear seen on the Autumn Winter 2017 catwalk will also be previewed at Harrods. The Gucci Garden was unveiled at Harrods on July 31st and will run throughout August. The fragrance is exclusively available at Harrods and harrods.com, as well as Gucci London boutiques and at gucci.com.
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