Kérastase brings the powerful Chronologiste range to fulfil the ageless dream of staying young forever
August 9, 2021: With hair revitalization becoming as much a top priority as skin care, the new Chronologiste range by Kérastase is a much welcome product. After identifying the 6 dimensions of ageing scalp and hair, this range was developed to target each of these dimensions with powerful and rejuvenating formulas.
Chronologiste is the combination of luxurious sensoriality and advanced technology which makes for an updated haircare system, revitalising hair from the scalp to the tips. The range is infused with uplifting fragrances and lovely textures, which give women an indulgent experience and helps them achieve the most beautiful head of hair each day.
The six factors of ageing scalp and hair include dryness of the scalp, caused by slower cell renewal, hormonal changes and slower sebum production; sensitivity, caused by the thinning of the dermis and the weakening of the skin barrier due to external factors like prolonged exposure to pollution; slickness, caused by a reduction in natural hyaluronic acid and collagen production, combined with UV exposure; dullness of hair, caused by natural vitamin deficiency, regular stress and prolonged UV exposure; brittleness, caused by slower sebum production and weakened cuticles; and hair thinning, caused by the reduction in protein levels in the hair fibres due to hormonal changes.
These six factors are combatted by the youth revitalising care of the new Chronologiste range. It makes for hair defying the effects of time through restoring youthful dimensions to scalp and hair. Each product in this range features regenerative actives such as vitamin E, hyaluronic acid and abyssine (a miracle regenerative molecule, sourced from the depths of the sea to invigorate the hair fibre). Working in conjunction, these actives revitalise the scalp and revive hair completely in a complete range of cleansing, treating and protective products for both at-home and in-salon rituals.
Enhanced by the fresh floral notes of peony, tea rose and magnolia, the entire experience is a heightened one. An ultra-powerful serum inspired by caviar is the crowning glory of the collection. It encapsulates and protects the concentrated hero ingredients until they are ready to penetrate the hair. Almost instantly, and over time, the Chronologiste rituals regenerate and preserve the hair, revealing its most healthiest and youthful version.
The new Chronologiste range includes a youth revitalising shampoo as the cleanser, which removes impurities from the scalp and hair while simultaneously nourishing and moisturising hair fibres, and restores the shine of the hair. The treatment stage includes the youth revitalising masque, which instantly transforms hair fibres by adding long-lasting moisture and softness to the hair. The activator in the range is the essential revitalising serum-in-pearls which transforms hair with intense nourishment. And to finish is the fragrance-in-oil, which reduces breakages and provides strength to the hair while alongside embedding fragrance in the hair.
The caviar of hair serums, the Serum Universel nourishes the hair and scalp with pure actives through a sophisticated delivery system. This is most powerful manifestation of the Chronologiste youth revitalising range, inspired by caviar as a precious life source. Using biomimetic membrane technology to protect and maintain powerful actives at their purest potency, the mysterious black caviar pearls encapsulate a silky white serum with highly transformative qualities.
The Chronologiste Youth Revitalising VIP Ritual is a 90-minute, ultra-luxurious ritual with the revitalising virtues of mimetic caviar and abyssine which rejuvenate the scalp and hair. Adding to the sensorial experience is the jasmine and myrrh fragrance. These mimetic caviar pearls containing abyssine, have been created exclusively for the Chronologiste Rituale.
Talking about the new range is expert Kérastase stylist, Hovig Etoyan he says that this range of Chronologiste is much more luxurious and youthful than when it was first launched, and that this range contains some of the best ingredients which will revitalise and regenerate the hair and scalp. Further saying that there is no best age to begin treatment with the Chronologiste, he says that this needs to be thought of as the essential serum for hair and scalp care, as one would have one for skin care.