Celebrating the Year of the Rabbit on the lunar calendar and the upcoming arrival of spring, Gucci’s vibrant capsule collection is full of playful and refined iterations of the rabbit—an animal representing intelligence, health and longevity.
January 5, 2023: Signifying joy and mirth, 2023 is the year of the rabbit, and Italian fashion house Gucci is celebrating with a special collection that echoes the jubilant mood of the occasion.
The collection sees a fanciful use of colour, print, and embellishment across ready-to-wear bags, shoes, accessories, jewellery, and timepieces. Diverse depictions of the rabbit appear across the lineup, woven into knitwear, on embroidered patches, or in a distinctive spray-paint-style version seen on T-shirts, leather loafers, and G-Timeless watches.
Womenswear sees a fine selection of printed silk blouses and skirts and boldly geometric pieces in contrasting hues. The men’s selection furthers the theme of playful graphic patterns in sporty silhouettes. Shoes conjure the essence of the rabbit with ear-like bows adorning heels and fleece textures enriching loafers.
Special renditions of the House’s signature handbags, from Gucci Diana totes with hand-painted stripes to Gucci Horsebit 1955 shoulder bags featuring precious leathers, tweeds, and studs, complete the capsule.
In the campaign, captured by Max Siedentopf, vibrant colours set an exuberant tone, echoing the joyful spirit of the occasion that anticipates Spring’s arrival. To animate the collection, a cast of friends encounter rabbits in a fantastical field of flowers—the uplifting hues of the blooms amplifying the mood. Playful moments alternate with more sentimental ones in this dream-like meadow, with the soft light of the sunrise heralding the dawn of a new year.
The collection is available in select Gucci stores worldwide and showcased in dedicated window displays and pop-ups inspired by the spray-paint rabbit print from the collection.
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