Gucci sets its foot in downtown Detroit with a new store

Spanning over 3,500 square feet, the new Gucci store will showcase a vast collection of men’s and women’s ready-to-wear apparel, accessories, jewellery, watches, and Gucci Décor

August 24, 2022: Gucci announced the opening of its new store located on Library Street in downtown Detroit. Showcasing an extensive collection of men’s and women’s ready-to-wear and accessories, jewellery, watches, and Gucci Décor, Gucci found a natural alignment with the city and its pervasive culture, identifying Detroit as a focus city for the Gucci North Americas Changemakers program in 2019. 

The new Detroit location blends the historic architecture of Library Street with the spirit of the luxury House of Gucci. The boutique features restored glass tiles and geometric metalwork on the façade throughout the interior. Custom patterned monochrome floors mirror the geometric panelling from the façade, producing three-dimensional decorative effects, and harmoniously integrating with the shape of the cylindrical light fixtures. The result is a space that entices, surprises, and feels personal to Gucci. As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new store is LEED-certified.

Gucci is pushing for more assertive representation of the city in the fashion industry through relationships with Detroit-based nonprofits, supporting students from institutions such as Cass Tech High School, and launching the second chapter of the collaboration with Detroit designer Tommey Walker and his homegrown label, Detroit vs Everybody. The Off the Grid collection was created to support the House's vision for circular production that uses recycled, organic, bio-based, and sustainably sourced materials. The collection will include a baseball hat, backpack, and belt bag, all to be sold exclusively at the Detroit store beginning in September.

To honour Gucci’s new permanent home in the city, Gucci Changemakers has a stanza of critically acclaimed poet and native Detroit-er Jessica Care Moore’s original poem, reflective of Gucci’s mission in the town of Detroit, hand-painted on the façade of the Siren Hotel for the community to enjoy:

The spirit of a fashionable city is felt
As soon as she walks in.
The spark lives inside the patterned faces
of her community.

Building on its multi-year connection with the city, Gucci is one of the first global luxury brands to open in downtown Detroit.