Gucci partners with Comme des Garcons
November 26, 2018: Gucci has announced a partnership with Japanese label Comme des Garçons in a project that meld their design codes in an intriguing way.
Comme des Garçons is known for its minimalist designs, while Gucci is recognised for its eclectic and decorative style. Driven by a desire to explore new creative possibilities, both Gucci’s Creative Director Alessandro Michele and his counterpart at Comme des Garçons, founder Rei Kawakubo, decided to experiment together.
Based on the foundation of a Comme des Garçons shopper, the brands have launched a unique piece which is personalised with a Gucci vertical green-red-green Web stripe. The shopper, which uses craft brown paper featuring a distinctive plastic ‘shell’ that gives it a contemporary, industrial appearance, sits in juxtaposition to Gucci’s storied stripe. The result is an idiosyncratic Made in Japan item that combines codes from the two Houses.
In view of the holiday season, the shopper has already launched in Japan through Comme des Garçons and Dover Street Market Ginza as a worldwide preview. The international roll-out of the style will follow on December 6 and also include the Gucci Garden in Florence as an exclusive location for the House.