Gucci launches limited edition book World (The Price of Love)
November 22, 2018: Luxury fashion brand Gucci announced the launch of the latest in its occasional series of limited-edition publications, WORLD (The Price of Love), named after the song by British postpunk band New Order. Showcasing imagery of the Gucci Cruise 2019 Collection and shot by the British documentary photographer Martin Parr in Cannes, the book comprises a portfolio of pictures bringing together models dressed in Gucci with images of passers-by and sunbathers as well as observational shots of the location, all seen through Mr. Parr’s idiosyncratic, ironic lens.
Martin Parr is known for his vibrant use of colour and the gentle, satirical humour that characterises his spontaneous imagery. For Gucci’s Cruise Collection, Mr. Parr travelled to France, where he captured the sun-worshipping world of the Riviera. Shooting around the city of Cannes and at the InterContinental Carlton Cannes Hotel and the Carlton Beach Club, Mr. Parr captured Gucci’s young, eclectic tribe of models in among the parasols, palm trees and seafront balconies, immersed in a world of ice cream, inflatable beach toys and sun cream.
Distributed by IDEA, the London-based independent publisher, WORLD (The Price of Love) is limited to 1,000 copies. It will be also available at the newly opened Gucci Wooster Bookstore in New York, the Gucci Garden in Florence, through Dover Street Market in London, New York, Los Angeles, Ginza Tokyo and Singapore, select stores worldwide and via www.ideanow.online/store. Priced at £45, €55, $60 and ¥8,400+tax, the title will be sold from November 29 and launched at the Gucci Garden with a book signing event that evening in the presence of the photographer.