Gucci launches children’s collection & donates to UNICEF
October 21, 2010 - Gucci has announced that recording artist and actress Jennifer Lopez will star in a special advertising campaign dedicated to the launch of Gucci’s new children’s collection. In addition, Gucci also announced a donation to UNICEF’s Schools for Africa initiative in honour of the company’s partnership with UNICEF and the launch of the children’s collection.
The new children's collection is created for two age groups - 0 to 2 years and 2 to 8 years. The collection will be available in selected Gucci stores, department and specialty stores from November. The collection comprises cute and colourful apparel, shoes, small leather goods, footwear and selected accessories, including jewellery, sunglasses, scarves and blankets.
The advertising campaign was shot by photographers Mert and Marcus in Malibu. Gucci will celebrate the launch of the new collection on November 20, which is Universal Children’s Day, with children’s parties during the week at six of its most important flagship stores in Milan, London, New York, Los Angeles, Hong Kong and Tokyo.
Gucci has pledged US$ 1 million to UNICEF’s ‘Schools for Africa’ initiative with a specific focus on Mozambique and Malawi. This donation will help in constructing classrooms, equipping schools with play areas and clean water and proper sanitation facilities, and implementing health, nutrition and hygiene programs. The responsible fashion brand is also donating US$ 50,000 to Lopez’s non-profit organization, The Maribel Foundation, which works towards improving the health and well-being of women and children, and raising the level of medical care available to them.