Gucci launches a new social project, Gucci Equilibrium
June 6, 2018: On World Environment Day, Gucci launched Gucci Equilibrium at equilibirum.gucci.com, a destination designed to connect people, planet and purpose. The launch is part of a 10-year plan to embed a comprehensive sustainability strategy into and around the brand.
Gucci Equilibrium features “I was a Sari”, a social enterprise founded by Stefano Funari, which encapsulates Gucci’s drive toward social empowerment and commitment to the circular economy. The company works with women from marginalized communities in Mumbai, upcycling saris and teaching new skills to bring recurring income and opportunities to these women for the first time.
As part of its mission, Gucci has made significant strides in balancing the creation and marketing of world-class fashion and accessories with a radical sustainability agenda. For the long term, Gucci Equilibrium showcases the stories, ideas and science behind environmental and social impact change.