Launching an exclusive collection on the website, Gucci presents innovative accessories
May 07, 2020: Gucci presents a new limited-edition eyewear collection exclusive to Gucci.com, which is characterised by bold detachable chains that dangle from the glasses’ temples, displaying logoed earrings.
This innovative idea stems from Gucci’s belief that people should be able to express character and personality through their clothing and accessories, and is typical of Gucci’s unconventional approach, transforming eyewear by adding an unexpected element of playfulness. The collection has its own dedicated packaging: a pink velvet and red glasses case and a red carry pouch. A label in the case specifies that these sunglasses belong to a limited edition, exclusively created for Gucci.com. Three limited-edition sunglasses styles are available, and each comes in two different colours. The availability is truly restricted, with only 100 pairs of each version being made. To promote the collection, Gucci has shot a campaign in and around a sunlit swimming pool, and on a beach.
The styles are available exclusively on Gucci.com, worldwide from April 30, 2020.