Gucci hosted private event to celebrate global launch of GucciGhost
September 15, 2016: Luxury brand Gucci recently hosted a private event to celebrate the global launch of GucciGhost at the New York Fifth Avenue flagship store.
Trouble Andrew, also known as GucciGhost, was in attendance to kick-off a series of events. In honor of the event, the Gucci Fifth Avenue store façade has been temporarily redesigned to feature GucciGhost motifs. The store housed a dedicated GucciGhost visual display as well as 200 limited edition shopping bags customized with GucciGhost symbols, which were exclusively available during the event.
A unique and unconventional music set-up was featured within the store where Andrew and special guests provided music for the evening. Additionally, seven unique Snapchat geofilters were created by Gucci and Andrew, which can only be activated within the vicinity of a Gucci boutique in US. Two of the filters were exclusive to the Gucci Fifth Avenue store for the launch event!