Gucci goes social and creative with #GucciGram Tian

Gucci goes social and creative with #GucciGram Tian

#Guccigram Tian artworkMarch 14, 2016: Gucci launches its second online project #GucciGram Tian, which aims to remix and transform the brand’s new Tian pattern. 

Riding high on the success of its initial social media campaign that reimagined the Gucci Blooms and Gucci Caleido motifs, the brand invites online illustrators to, this time, rethink and revamp its Tian motif. 

Curated by creative director, Alessandro Michele, the print – which in Chinese denotes the sky or heavens – honors the 10th century distinct Chinese paintings of birds and flowers. Set against the GG supreme motif, Gucci Tian features hummingbirds and butterflies sketched in delicate calligraphic line and floating above tree branches and flower blooms.  

While artists can share their works on Instagram, using the #GucciGram hashtag, the label has also created a micro-website to specially host the creative Tian renditions. 

Post your comment

    We encourage thoughtful discussion, debate and differing viewpoints, with the understanding that all comments must be civil and respectful. We encourage you to remain on topic and to be mindful that the comments are public. We do not permit messages selling products or promoting commercial or other ventures. Upon request of individuals named in comments, some comments may also be removed. We reserve the right—but assume no obligation—to delete comments, and report offenders who do not follow the code.