Gucci embraces British culture under new partnership with Chatsworth historic house
June 13, 2016: Gucci and the historic house of Chatsworth have begun a three-year contract that will highlight fashion, culture, art, architecture and history in Britain. Chatsworth, known to host cultural events, is far from new in the fashion world. One of their more current exhibits includes “Never a Bore”, which showcases photos of Duchess Deborah Devonshire taken by English photographer Cecil Beaton.
Gucci will support the various events hosted Chatsworth for the next three years. The upcoming exhibit featuring fashion and style of Chatsworth will be one of their longest running exhibitions to date beginning in March of 2017 and ending in October of 2017.
Gucci’s creative director, Alessandro Michele contains a deep fascination with British culture and describes the new contract as “natural”. The idea of this collaboration came after a meeting between Michele and current duchess Devonshire, in which he learned the two shared a passion for art, architecture, history, and culture.
Along with being a key supporter of Chatsworth events, Gucci will also shoot its 2017 Cruise collection—the same collection shown at the Westminster Abbey fashion show—advertising campaign at Chatsworth. Michele explains that this choice of venue will help encompass the British culture.