Gucci celebrates Year of the Pig with a dedicated collection
January 14, 2019: For all the Gucci lovers from China, the Italian luxury brand has a dedicated collection of special items to reveal on February 5, the Chinese New Year. Gucci celebrates the Year of the Pig with different pig motifs embellishing the collection, either with one protagonist designed by Gucci or with the Walt Disney cartoon characters that first appeared in the animated United Artists short film Three Little Pigs, produced in 1933.
Women's pajamas, an intarsia knitwear piece, t-shirts and sweatshirts feature the Gucci designed character, as do scarves, beanies, socks and men's knitted cardigans and t-shirts. Walt Disney's Three Little Pigs appear on patches adorning ACE sneakers and Gucci Supreme backpacks, tote bags and wallets, as well as on a women's oversize denim shirt, men's shirts and a lightweight blouson. An exclusive watch also captures the Three Little Pigs on its dial.
Additionally, the original Disney poster has been printed on a white cotton t-shirt and woven on a sweater. To complete the offer, an exclusive eyewear style has also been created, reinterpreting one of the House's hexagonal shapes in a red shade, along with some special jewelry pieces.
A campaign, shot by photographer Frank Lebon, depict a variety of characters leading luxurious New York lives in the company of their pet pigs. The pictures, taken in Manhattan, Central Park and in lavishly decorated apartments, are relaxed and carefree, speaking of a natural bond between man and animal.
The 35-item collection is being promoted in select Gucci stores worldwide. An exclusive pouch has also been launched in China, Hong Kong and Macau, on Gucci.com only. All items come with dedicated Chinese New Year packaging.