Gucci and Dover Street Market announce global collaboration
August 11, 2015: Gucci and Dover Street Market have announced their first collaboration, which will include all four DSM locations in Tokyo, New York, London and Beijing, launching with Gucci Creative Director Alessandro Michele’s first collections - Fall Winter 2015-16 and Cruise 2016.
Gucci has launched a shop-in-shop at Dover Street Market in Ginza, Tokyo, the home city of Dover Street Market's founder Rei Kawakubo. Gucci will open similar spaces at Dover Street Market New York on September 10, in conjunction with the city’s fashion week; Dover Street Market London on September 10, in coincidence with London Fashion Week; and the new Dover Street Market Beijing in the fall.
To personalize the new Gucci spaces in Dover Street Market, Gucci's Creative Director Alessandro Michele has taken his inspiration from the urban setting of the Fall Winter 2015-16. Gucci fashion shows. Featuring concrete panels, an old-rose pink carpet, an armchair in vibrant cherry red velvet, rough metal rolling racks, screen partitions in old-rose pink capitonné velvet, and busts upholstered in ochre, red-purple and green velvet. As a "living space" the shop will be entirely reimagined by Alessandro Michele for the arrival of his first Cruise collection.
For Fall Winter, the shop in shops will feature ready-to-wear and accessories.
Dover Street Market is a multilevel fashion retail and concept store created by Rei Kawakubo of Japanese fashion label Comme des Garçons.