Gucci adorns technology as it collaborates with ŌURA, a wearable health platform

The new ring is a modern-designed piece of technology that leads towards a better lifestyle

Gucci Oura

May 26, 2022: Bringing fashion and technology together, Gucci has partnered with OURA, a smart ring that delivers accurate and personalized health data, insights, and daily guidance. The smart ring monitors heart rate, temperature, and sleep activity, which can be tracked through the ŌURA App. 

Enriched with the instantly recognizable Gucci Interlocking G in 18 kt yellow gold and framed by braided torchon detailing around the band, the Gucci x Oura Ring has a minimal and unique design. Crafted in black synthetic corundum and weighing just four grams, the ring is equipped with ŌURA’s latest Generation 3 technology which includes research-grade sensors and components tracking key body signals.

Gucci Oura

Measuring heart rate from the arteries in the fingers, the ring captures a much stronger signal than wrist-based wearables. The sleep analysis functionality tracks sleep quality based on the body’s key vitals and time spent in each sleep stage. Each day, these personalized health metrics are summarized into Sleep, Activity, and Readiness Scores, which are displayed alongside insights and personalized guidance. The user-friendly ŌURA App then translates the hidden messages of the body and offers science-backed content on how to optimize each day.

The Gucci x Oura Ring is available now at and in select stores around the world.

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