Gucci Decor opens temporary store in Milan
April 8, 2019: Coinciding with Salone del Mobile 2019, Gucci Décor has opened a temporary store in Milan, which is arranged over two floors and will remain open through June. Entirely dedicated to the Gucci Décor collection, the store will feature playful range of furniture, furnishings and decorative items from the House.
Gucci Décor is designed to bring the eclectic, romantic aesthetic of the House to life in a way that enables customers to creatively dress their own spaces. Located at 19 Via Santo Spirito, the temporary store will showcase both new releases and the established pieces that are always on offer.
The store features walls decorated with Gucci patterned wallpaper and hanging blankets on sale, resembling tapestries. Furniture is a combination of pieces from the collection, restored antiques and purpose-built display units. The building’s original architectural details were also enhanced, thanks to the decorated, panelled doors, the coffered ceiling over the first floor and the marble fireplace, lending it the feel of a grand home.
To coincide with Milan’s Salone del Mobile 2019 and the opening of the Gucci Décor temporary store, the Gucci App’s new function for Apple devices directs users to discover evocative, historic places of Milan where a Gucci Décor product will appear as a virtual oversized sculpture on screen, together with information on the piece and the place.
The Gucci Décor collection is also available in Gucci flagship stores and boutiques, online at gucci.com and in selected specialty stores.