Gucci launches Children’s Collection Playground on the App
December 2010: With its unique App downloads surpassing 800,000, Gucci announced the launch of a new interactive feature, the Children’s Collection Playground, which allows users to dress up virtual dolls, interact with products from the new Gucci children's collection, as well as draw and colour with a variety of templates. Available under the iPhone/iPad Exclusive section of the Gucci App, this new addition coincides with the debut of Gucci’s first children’s collection.
In addition to the Gucci Children’s Collection Playground, the December update of the Gucci App also includes content on Gucci Eyewear, new videos and video sharing, and user interface enhancements for iPad users.
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