Good Earth to launch handicraft-based label Tilla’s SS 2020 collection


Designer Aratrik Dev Varman’s collection 'Banni' brings sartorial tales of traditional crafts and textiles from Gujarat

February 21, 2020: Tilla, an Indian brand delving into apparel, wallpapers, prints and more, inspired by the heritage of the subcontinent, is going to be housed at luxury brand Good Earth’s New Delhi store. Based in Ahmedabad for over a decade, designer Aratrik Dev Varman weaves the story of Kutch through innovative design and a homegrown ethos at Tilla.

Good Earth to launch handicraft-based label Tilla’s SS 2020 collection

Titled Banni, Tilla’s SS 2020 collection celebrates the sartorial crafts and age-old textile traditions of Gujarat. Taking heirloom fragments, heritage embroideries, and reclaimed textiles - bandhani on gajji silk, mashru, bead - and mirror-work panels, and floral printed linings - Banni offers a range of free-flowing silhouettes like Kutchi abhos, ejars, kaftans, and odhanas, along with contemporary separates ideal for everyday comfort.

Good Earth to launch handicraft-based label Tilla’s SS 2020 collection

Tilla's relationship and the label’s longstanding association with local craftsmen are also captured in a film titled Notes from a Craftsman. Exploring the complex and nuanced world of handmade craft and passion, this film aims at taking you on a journey that connects the maker, designer, and the viewer.  A special print installation - Seven Indian Trees - will also showcase Mr. Varman’s creative journey at Good Earth, tethering the film, space design, and clothing for the duration of the collection launch from March 27 to 29, at Good Earth Store, Khan Market from 11 A.M. to 8 P.M.

Good Earth to launch handicraft-based label Tilla’s SS 2020 collection

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