Good Earth extends collaboration with Soneva Fushi via new collection of apparel and home accessories
August 27, 2019: After the launch of a pop-up shop at Soneva Fushi earlier this summer, Indian brand Good Earth, announced an extension of its collaboration with Soneva, by launching the Good Earth X Soneva Holiday Edit, a capsule collection, spanning both Home and Apparel. The Holiday Edit has been designed by the Good Earth design team over a year and travels to the Maldives.
The color palette for the Holiday Edit represents the hues of the lush, tropical island home to Soneva Fushi. The collection is reminiscent of turquoise waters, white sands, blue lagoons and wild flowers, in tones of aquamarines and emerald greens to vibrant fuchsias and whites. Corals, tropical foliage and the gorgeous island flowers – Hibiscus, Frangipani, Palms and Sea Jasmines are all artfully commemorated as motifs and prints across the home collection as well as the apparel line.
The Good Earth x Soneva Apparel line is replete with flowy silhouettes, ranging from Kaftans, Overlays, shift dresses, shirts, Bali pants & shorts in aquas, sea greens and cerise in lightweight Mulmul, Crepe and fine Tissue Chanderi fabrics. Accents of embroidery and shimmer add a hint of understated glamour to the collection, making each outfit perfect for an afternoon soaking in the sun or a candle-lit dinner under a canopy of stars. Scarves, bandanas, and bags also form the capsule collection.
Again offering the easy island lifestyle in homeware, the Good Earth x Soneva Home collection offers collectibles across Dining, Décor & Gifting categories.
The collaboration celebrates the symmetry of both brands’ influences for the conscious world traveler. Rooted in the philosophy of mindful living, the foundation of the Good Earth x Soneva Holiday Edit is to evoke a sense of wonder and responsibility towards nature.
The collection will be available across Good Earth stores in India and worldwide on its web-boutique, as a travel capsule under the umbrella annual collection – Maladvipa, to be launched in September.
The collection will also be available for international travelers at the Good Earth x Soneva pop-up at Soneva Fushi, Maldives.