Go pineapple with Preferred Hotels & Resorts' International Pineapple Week
May 30, 2019: The pineapple became the emblem of hospitality more than 500 years ago when seafarers sought places to relax in port towns and would look for homes that had pineapples hung in their entrance, a signal that those friendly locals would welcome them for a meal or place to sleep. Since then, the pineapple has been used to express that ‘you are welcome here’ in a multitude of ways, including depictions in monuments and the designs of doors, gates, and entryways across cities worldwide. Preferred Hotels & Resorts, a consortium of independent hotels, has announced International Pineapple Week, a multi-channel celebration of the symbolism behind its logo, the pineapple.
Running from June 1 to 9, 2019, the first International Pineapple Week aims to raise wider awareness of the Preferred brand among global audiences that are seeking authentic, independent luxury hotel and travel experiences through a series of interactive and rewarding initiatives that will be offered at member hotels around the world.
The Preferred Pineapple Cocktail Series welcomes guests to enjoy original pineapple-flavored cocktails (or mocktails) that have been crafted by some of the most creative mixologists at more than 100 hotel bars globally throughout International Pineapple Week. Some participating hotels include NoMo SoHo in New York City; The Hari Hotel London in the United Kingdom; EAST, Beijing in China; Balboa Bay Resort in Newport Beach, California; Alohilani Resort Waikiki Beach in Hawaii; Carneros Resort and Spa in Napa Valley, California; Hotel EQ, Kuala Lumpur in Malaysia and more.
An evening turndown is a quintessential marker of the luxury hotel experience and during International Pineapple Week, guests staying at 19 participating hotels will enjoy a special turndown gift, compliments of Preferred. Provided at hotels ranging from Royalton Hotel New York and Hotel Monteleone in New Orleans to Grand Velas Riviera Maya in Cancun and Porta Hotel Antigua in Guatemala, Preferred will surprise and delight guests for one or two nights between June 1 and 9 with a silky eye mask and a bedtime story via a creative postcard that shares the history of the pineapple, along with an exclusive offer to claim 5,000 Pineapple Points as a bonus for enrolling in I Prefer.
As a regional treat for residents of New York City and visitors, Preferred Hotels & Resorts has teamed up with Brooklyn-based, spice-forward artisanal ice cream shop Malai to launch a globally inspired flavor-of-the-month: Preferred Pineapple Pink Peppercorn. This bright, pineapple-infused ice cream aims will be available for purchase throughout the month of June at Malai’s new storefront in Cobble Hill (268 Smith St.) To kick off International Pineapple Week on Saturday, June 1, two pop-up carts will be staged at Preferred member hotels NoMo SoHo on Crosby Street and the newly opened Hotel Henri in Nomad, inviting all to enjoy one free scoop per person between 1-2pm, or purchase the pineapple flavor, along with Malai’s signature flavor Sweet Milk, from 2-5pm.
For more information on International Pineapple Week, visit the microsite.