Global beauty chain, Sephora, launches in India
The much awaited Sephora, a global beauty chain owned by LVMH Moët Hennessy Louis Vuitton, recently opened its first store in India at the Select CityWalk, New Delhi.
Sephora, a beauty authority, encourages clients to experience, discover and play with make-up shades and fragrances. Known for offering unique brands from around the world, highlighting trends and giving expert beauty tips, Sephora offers a wholesome shopping experience.
Sephora has partnered with luxury retail group, Genesis Luxury, as part of its foray in India. Sephora features exclusive brands such as Make Up For Ever, Benefit, Stila, Bliss, StriVectin, Sampar, Boscia, Peter Thomas Roth, Zihr, The Face Shop, Soap and Glory, Alterna Hair Care, Oscar Blandi, Ouidad and more. Sephora completes the assortment with its own brand of makeup, skincare and accessories in addition to well-known luxury brands including Dior, Estee Lauder, Clinique, Clarins, Shiseido, Tom Ford Fragrances and Guerlain.
Sephora’s famous black and white design expresses its boldness, while touches of red connote luxury. Within the various categories, brands use Sephora’s signature merchandising design which ensures products are easy to test and purchase. Sephora’s Hot Now section showcases the newest and most innovative beauty products from around the world. Also, Sephora’s Beauty Studios offer clients complementary one-on-one service with Beauty Advisors for makeup application or skincare discovery. Interestingly, Sephora India is the first to have its own shop-in-shop with renowned Ayurveda brand, Forest Essentials.
Mr. Ravi Thakran, Group President for LVMH, South Asia, South East Asia & Middle East, who is also President for Sephora for the region stated, “We hope to make Sephora India a destination where clients can constantly learn latest beauty trends and tips to further compliment their savvy lifestyles. Especially with many more women gaining power in the society, beauty has found meaning of confidence, independence and need for self-identity; it is these women who define the values and attitudes found in beauty.”