Glenfiddich, American Express host exhibition by JJ Valaya
February 16, 2011: With an ongoing global endeavour to mentor and support art initiatives worldwide for enhanced consumer engagements, Glenfiddich & American Express joined hands in India to jointly present Decoded Paradox - the first ever showcase of photographic art by renowned couturier, JJ Valaya.
While Glenfiddich has been an active initiator of art programs since 2002 with the launch of its globally recognized forum - Glenfiddich Artists in Residence, American Express is committed to providing its card members with unique and memorable experiences – and aims to create a gateway to art, film, music, fashion and theater alike. The showcase of Valaya’s photography is a fine example of this. The exhibition provided American Express card members with a view of Delhi through Valaya’s lens, in a unique and rare setting where he shared his perspective on Delhi through his evocative and cohesive works.
Recently concluded in Delhi, the exhibition will also be held in Mumbai.