Giorgio Armani launches the ‘Frames of Your Holiday’ project

Giorgio Armani launches a digital photo gallery: Frames of Your Holiday

Giorgio Armani eyewear projectJuly 7, 2012: The connection between fashion and real life has always been central to Giorgio Armani’s work. Thus, the designer has launched the Frames of Life project, which will foster a new and continuous dialogue, through a digital means of communication, with today’s generation.

In a move which reminds us of Burberry’s Art of the Trench, fashionistas can become stars on the website. All you have to do is take a picture on one of your holidays: an unforgettable moment, a place or a scene that captures life at its fullest. The photos can be uploaded using Instagram.

To become part of this new project, take a picture of yourself – or have someone take your picture – wearing your favourite sunglasses. Then choose one of Instagram’s filters and share it on social networks, adding the hashtag #FRAMESOFLIFE. Thanks to a partnership with, the pictures will be uploaded to the “Frames of Your Holiday” album, which can be viewed on the website.

Giorgio Armani aim’s to create an impressive digital photo gallery which captures the most important and stylish moments of its customers, fans and followers.

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