Ginori 1735 expands into fragrances with United Perfumes

The porcelain brand has entered the home fragrances market with a range of scented candles, incense burners and room diffusers

March 1, 2022: The Italian porcelain home décor brand, Ginori 1735, has partnered with United Perfumes, a leading player in the home fragrance and fragrance markets, to support the launch of LCDC, its first Home Fragrance collection.

Ginori 1735 home fragrances

With this new collection, Ginori 1735 is expanding into the home fragrance market with scented candles designed in a range of sizes and colours, along with incense burners and room diffusers. The refillable, scented decorative objects from the ‘La Compagnia Di Caterina’ collection are all hand-crafted at the Ginori 1735 artistic workshops in Sesto Fiorentino (Florence), while the scents were developed by famed Grasse perfume house, Jean Niel.

The collection has been designed by internationally renowned designer Luca Nichetto. Using faces of statues taken from the Ginori 1735 archives, Nichetto gives them a modern re-interpretation - inspired by colourful 'Lucha Libre' masks and Jean-Paul Goude’s illustrations. By combining Classicism with colours, with straight and rigorous lines, the newly composed sculptures acquire a mysterious, almost totemic dimension.

Ginori 1735 home fragrances

United Perfumes will support the retail and distribution efforts of these new fragrances. Following its acclaimed preview at the Salone del Mobile in September 2021, the Ginori 1735 LCDC collection is being rolled out to a selected network of key retailers worldwide (including Harrod’s, Bergdorf Goodman, the Beast, SKP, Lane Crawford, Shinsegae International).

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