A pop-up store will present the iconic porcelain brand to the French population
September 15, 2021: One of the most exclusive locations dedicated to luxury in Paris, the Galeries Lafayette Paris Haussmann’s Maison space offers the Ginori 1735’s Oriente Italiano collection until October 10. Marking a further step forward in the international development strategy, the new opening within the prestigious French department stores aims at opening the physical market beyond the Alps for the brand for the first time.
One of the world’s leading brands in pure porcelain and in the highest quality artistic design, Ginori 1735’s pop-up store will be housed within the Maison space of the Galeries, situated in one of the most prestigious locations dedicated to luxury in Paris, and offering French enthusiasts the best-selling Ginori 1735 collection: Oriente Italiano.
The brand’s début in the physical French market forms the perfect part of the international expansion strategy of Ginori 1735 and of positioning in the global luxury market through a distribution network which includes a presence in multi-brand specialty stores and high-level department stores, which are enabled to present the Italian elegance, excellence, style and ‘Made in Italy’ quality of the brand.
The Oriente Italiano collection is vivacious, exotic, captivating and is a Ginori 1735 must-have, evoking suggestions of far-off memories. The stylised flower, recognised as ‘garofano’ or carnation in traditional Florentine ceramics and delicate motifs are contrasted with strong background colours, making for an intriguing and alluring decoration. Surprising compositions are brought to life with a palette of 10 hues: azalea, purple, iris, periwinkle, powder pink, citrine, barium, malachite, vermilion and albus white, which create compositions abundant in fantasy, translating into complete sets of art for the table for an eclectic contemporary mise en place with cosmopolitan suggestions, and in objects, interior decorations and gifts such as vases, table lamps, egg with cover, powder boxes and vide pouches that glorify the exquisitely and lively Italian figure of Ginori 1735.