Indian designer Gaurav Jai Gupta collaborated with Swarovski Elements to create a radiantly unique Autumn/Winter 2012/13 collection. The core of the collection, however, is genuine craftsmanship
By: Akanshaa Maker
Posted on: March 10, 2012
Indian designer Gaurav Jai Gupta collaborated with Swarovski Elements to create a radiantly unique Autumn/Winter 2012-13 collection. The core of the collection, however, is genuine craftsmanship.

While other designers have often used Swarovski Elements to add extra bling in their collection, Mr Gupta teamed up with Swarovski Elements to promote ecologically sustainable fashion. The designer has received global acclaim for his organic design processes and has also showcased at noted international fashion arenas such as London Fashion Week and Japan Fashion Week. Understanding the deep definition of fashion, he creates designs that highlight the importance of handcrafting. Adding a few feathers in his cap, the Fashion Design Council of India at Fibers of Fashion has rewarded his efforts in the industry with accolades such as the International Apparel Federation Designer Awards, Mexico 2011 and Most Innovative Textile Development in 2003.
Showcasing innovative conceptualization, the designer created a collection under his label ‘Akaaro’ where the Swarovksi Elements were interwoven into rich Indian fabrics using traditional weaving techniques like Tangail and Jaamdani. The Swarvoski crystal threads were woven in the fabric along side stainless steel, cotton and silk. The innovative colour palette of deep blue, purple, black, industrial grey along with reds and greens, bring out the human connection with nature and technology. Continuing with the theme, silhouettes are geometric with strong engineered angular forms.
Swarovski Elements, on the other hand, did the collaboration for the ongoing commitment it has with the Indian fashion industry. Also, as is evident through the annual competition they host for new designers to showcase their creativity, this collaboration is another way to encourage young Indian designers to explore artistic expressions with Swarovski gems.

Speaking with the talented designer, he stated that this collection is one of the high points in his career as “it actually gets an approval from the artisans of different cities.” He further added, “I have worked with Swarovski crystals before, but this is the first time I have introduced such a technique where Swarovski crystals are handwoven in fabrics like cotton, mohair, angora and silk using age old traditional weaving technique.”
As we analyse it, not only is the collection promoting ecological fashion through the materials used to make it, but also through the thought process around it as it aims to study the relationship between humans, nature and technology, and consequently strike a fine, beautiful balance between the three.
A little patience, though, is what is required before you put your hands on this innovative collection. Don’t worry about the availability as this collection will be retailed at various luxury multi-designer stores in major cities across the country.
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