Furla opens a new store in New Delhi, India
July 28, 2014: Furla has opened a new store in New Delhi, in Select City Walk Mall, with the boutique measuring over 563 sq ft area. It was restyled to valorize the entire Furla universe, the brand’s creative spirit and sophisticated style.
Among the notable features of the interiors are the architectural elements inspired by the beautifully restored 18th century Villa in Bologna, which currently houses the company’s headquarters. The space is imbued with natural tones and pastel shades, accented with soft and warm lighting and forged from valuable materials such as rosewood and Italian travertine marble, opalescent glass and brass finishing.
As part of Furla’s international expansion, New Delhi’s opening follows the strategic transition “from market to consumer” embraced by the company, focusing on the local consumer’s penchants and growing desire for premium brands that offer a luxurious shopping experience at value for money.
Furla’s CEO, Eraldo Poletto, comments, “Along with Mumbai and Kolkata stores, this is our third retail location in India, one of the countries with the highest potential of growth for the brand. The Indian economy is ready and mature to keep on absorbing fashion and luxury products and, as a brand that underscores the values of quality and contemporary design, ensuring timeless elegance and the made in Italy expertise, we are confident we will experience an excellent performance in the country”.