Etihad Airways takes a stride ahead into the Indian market with its reunion with the Bollywood actress.
September 22, 2023: In the ever-evolving landscape of the Indian market, the synergy of Indian cinema luminaries and global brands has never stopped captivating viewers. Yet again, the national airline of the United Arab Emirates, declared the Bharat actress Katrina Kaif as the brand’s brand ambassador after a spectacular collaboration in 2010.
With grace and magnetic presence, the actress embodies the shared commitment to excellence as she reunites with Etihad. The collaboration is revealed through a series of videos set to be featured on both Etihad's and Ms. Kaif's social media platforms.
About the collaboration, Ms. Kaif, said, “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline’s commitment to excellence and its dedication to bringing people together resonate with my own values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences.”
These videos, designed to showcase the airline's dedication to comfort, impeccable service, and effortless global connectivity, also highlights the exclusive Armani-Casa dining ware, opulent bedding, and complimentary in-flight Wi-Fly service. This collaboration not only strengthens Etihad's presence in the Indian market, where it presently operates in eight major cities, but also reinforces the airline's position as the preferred choice for discerning travelers.
- By Pritha Debroy