Fossil Group announces agreement with BMW for watches
August 3, 2018: Fossil Group has announced a global licensing agreement with Bayerische Motoren Werke Aktiengesellschaft (BMW) for the design, development and distribution of BMW branded watches and smartwatches through 2023.
Fossil has previously collaborated with brands like Marc Jacobs, Puma and Emporio Armani. In this collaboration, Fossil Group will design and distribute BMW branded watches and accessories with the first collections available in 2019. The collections will be sold globally in more than 4,000 BMW retail channels and through key retailers in Fossil’s global network.
It will be interesting to see how Fossil Group will bring the same precision and style to BMW watches as the cars exhibit.