Forevermark announces new market expansions and creative collaborations
February 18, 2016: Diamond brand Forevermark has embarked on a thrilling stride. Within the span of a week, it has announced expansion in Europe and Asia, as well as its collaboration with fashion designer Bibhu Mohapatra.
At New York Fashion Week, the brand unveiled its partnership with the Indian-American designer, whose fall/winter 2016/2017 collection draws inspiration from China’s last empress, Cixi, and sparkles in Forevermark diamonds. The brand is also going to launch a Forevermark collection designed by Mr Mohapatra, which will only be available in India through select Forevermark retailers from later in the year.
The brand’s diamonds are not only glimmering on the New York runways, they are foraying in Hungary and Thailand, as well. Building on its success in Turkey and Britain, Forevermark teams up with R-A Diamonds to deliver its gemstones to eight independent retailers in the Central European country of Hungary. Meanwhile, licensee partner Jubilee solidifies the brand’s renown in Asia by offering its gems at Siam Paragon, one of Thailand’s largest department stores.
Known for the beauty and rarity of its creations, its responsible sourcing and fine cutting standards, Forevermark diamonds are available in 36 countries across the world and have graced the centerpieces of various couturiers.