Festive winter collection launched by Ri Ritu Kumar
September 9, 2015: Ri Ritu Kumar, the bespoke label by Ritu Kumar, has launched its new Festive Winter Collection for 2015 with a beautifully crafted story that weaves through the festivities surrounding a wedding. Conceptualized by her son, Amrish Kumar, and photographed by Farrokh Chothia, the collection has been shot in Sujan Singh Palace, Jaipur.
The collection portrays the cast of the most important women in an Indian wedding, the bride, mother of bride, the mother of groom, sisters of the bride and groom. The collection aims to be a testimony to the repertoire of the Ritu Kumar design house - which has been worn by generations of Indian women.
In true Ritu Kumar aesthetic, the collection is elegant and beautiful without being loud. The images have been laced with a quirky tongue in cheek humor which almost coaxes you to imagine the dynamics between these women.