Ferrari launches the Ferrari Daytona eyewear
February 2011: Luxury knows no bounds. Ferrari has proved that. The new imited edition Ferrari Eyewear, brought to India by Eternity Lifestyles, costs a whopping INR 10 lakhs!
The exorbitant price is worth it. Highly inspired by the cars they design, Ferrari’s exclusive collection of eyewear is a strictly limited production of commemorative eyeglasses in the memory of the famous triple win of Ferrari in the Daytona. It was in fact 40 years ago that the Maranello House introduced the Ferrari 365 GTB4, eventually known as the mythical ‘Daytona’.
Reflecting the Ferrari Daytona style, the eyewear is covered with 18 carats of gold, maintaining the characteristic roundish shape of the front and the very fine details in real leather on the temples and sides of the lenses. These limited pairs are contained in an elegant brown leather case and placed in an exclusive lacquered wood box, enriched with the 40 years commemorative logo of the Ferrari 365 GTB4.
Available at: Leading opticians in Mumbai, Delhi, Pune and Chennai