Salvatore Ferragamo presents its iconic initials as a new SF logo
August 2, 2021: Paying a tribute to its founder, Salvatore Ferragamo, the artfully reproduced initials also represent the essence of the brand. Likened to a symbol of Ferragamo’s passion, trailblazing vision and creative innovation, the new logo will be making its debut with the Pre-Fall 2021 men’s collection.
This logo brings together several product categories with a fresh appeal and an important focus on low environmental impact, through its subtle and sophisticated sense of familiarity which runs throughout the new SF Logo line.
This line proposes three of the best-selling footwear models of the brand: the sneaker, the loafer and the driver; with the SF logo presented in various ways. Including a central decorative logo set within a metal frame or a small, side buckle logo on the band of the shoe upper and with the two initials either varnished to match the colour of the leather or decorated with elegant rhinestones. The sneaker has a side buckle logo in light metal-effect resin or a printed, maxi, colour-contrast logo.
This logo has also been added to a selection of large and small leather goods, including belts. The SF logo line incorporates nylon to take its large leather goods into the domains of leisure, which creates a very unique dégradé-effect shoulder bag, briefcase and backpack.
Another distinctive characteristic of the logo is that it is made of ECONYL nylon, which is a fibre that has been entirely recreated from fishing nets and other nylon waste. And it is sewn with a thread that is made from 100% recycled post-consumer certified recycled PET and finished with a zip tape made with regenerated polyester yarn made from recycled plastic bottles; making the SF logo nylon accessories reiterate an enhanced sense of environmental consciousness.
Featuring as a bold rubber version on wallets and credit card holders in the small leather goods range, the logo also features on belts as an SF logo buckle and a metal frame, or with the SF initials set within Ferragamo’s iconic Gancini hook.
The stunning combinations and unique accessories by Salvatore Ferragamo found their inspiration in silhouettes and intertwining forms and lines. Celebrating the trailblazing vision of the founder of this fashion house, through revisiting his initials and combining it with a contemporary edge is a step into the future.