Fendi's new campaign sees its Ffluid sneaker in action

Fendi's new campaign sees its Ffluid sneaker in action as two youngsters tap and dabble with it in a gym

December 11, 2019: Bringing its sneakers to the forefront this festive season, Fendi has launched the new FENDI FFluid sneakers, inspired by Millennials’ genderless attitude.

Launched with an energetic video set in a colourful gym, two friends embody the youth culture’s desire of being boundary-less. Jumping, running and chatting together, they express a casual yet edgy attitude by wearing the new FENDI FFluid. 

Combining high-tech details inspired by fluidness, these shoes are perfect for the everyday life of the new generations, from going to the gym to unexpected travel adventures.